Released on: June 17, 2008, 12:49 pm

Press Release Author: Shannon McMahon/Viddia

Industry: Internet & Online

Press Release Summary: Brides Speak Up: The Wedding Industry is Big Business - Who's
on Our Side?

Today's newly engaged couples are overwhelmed with the excessive amount of "wedding
resources" available to them. Many brides confess that they are lost in a virtual
sea of wedding sites, blogs, magazines and articles. "I had no idea it was going to
be this confusing getting married," confesses Heather, a newly engaged bride. "I
have a stack of books next to my computer and a ton of websites saved to my
favorites and I still can't figure out what I'm supposed to ask potential
photographers!"


Press Release Body: Viddia company President, Michael Ripberger, has a solution.
"The community based wedding planning tools we\'re building at Viddia.com really open
the lines of communication and promotes a free exchange of information about
weddings." says Ripberger. "We\'re excited to introduce innovative new technology
that helps couples plan their big day while also offering wedding professionals an
easy way to demonstrate their expertise to local customers. It\'s amazing - the
things that can happen when you give people the opportunity to help each other."

Los Angeles, CA - June 17, 2008 - Viddia.com launches a web community that brings
together couples with local wedding professionals in order to help them plan the
perfect wedding.

Solving the problem of information overload and corporate marketing slants, Viddia
steers clear of editorialized content and advice; their goal is to connect couples
with wedding professionals in their local area to help couples manage the wedding
planning process. All site content is created by legitimate wedding professionals;
it includes planning basics, upcoming bridal shows, real wedding videos, new product
announcements, and other wedding news.

Ripberger comments, "We leverage the wisdom of thousands of local vendors and
cutting edge Web 2.0 technology to deliver the best wedding planning news and advice
to couples."

Viddia offers free services to engaged couples that enables them to save time and
money planning their wedding. These tools and services include:

. Ratings and reviews of thousands of wedding professionals by newlyweds
These actual ratings and reviews allow engaged couples to make informed decisions
about whose services they want to use on their important day.

. Push button quotes from local vendors that save time and energy
These quotes eliminate the need to repeatedly provide contact information and
wedding day details to prospective vendors.

. Community features
These features allow enthusiastic couples to create funny and irreverent personal
profile pages and build friendships with other engaged couples that are sharing
their experience.

. Video sharing designed specifically for wedding videos
Viddia has partnered with thousands of local videographers to stream wide screen
wedding videos so newlyweds can share their special day with friends and family. The
free service includes email sharing tools to help couples share their wedding videos
with guests or friends and family that couldn't be there.

For vendors, Viddia offers free services to registered wedding professionals that
help them to promote their business and connect with potential customers. Some of
these free services include:

. Free full page vendor profiles
Profiles include photo galleries, video, and optional Google Maps with driving
directions. Vendors have the option of using the profile as their personal website
or using them to link back to their own homepage.

. An "Offers and Deals" program
This program enables wedding vendors to gain national publicity for promotions or
other incentives such as discounts or free services that they are offering to
couples.

. Local and national events
These tools allow vendors to create and promote events like bridal expos, sample
sales or trunk shows and publicize them in local planning guides.


About Viddia: Viddia.com is a community that connects couples with local wedding
professionals and provides services to help them plan the perfect wedding. Lead by
a team of highly successful technologists and marketers, Viddia's management have a
demonstrated track record of success that spans from small startups to Fortune 100
enterprises. Viddia is a privately held company based in Santa Monica, CA.

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Web Site: http://viddia.com

Contact Details: If you would like more information about Viddia, contact:
Shannon McMahon, Director of Marketing
shannon@viddia.com
http://www.viddia.com
Phone: 888-486-1115